Post by account_disabled on Jan 28, 2024 3:57:05 GMT -5
for your Magento 2 ecommerce In the case study that we will analyze together, the starting situation was, if possible, even more complex: this famous Italian sportswear brand for men and women has dozens of physical sales points throughout Italy, a dedicated e-commerce site in Magento 2 in six languages to B2C, therefore to the private end customer, and a parallel one, accessible only with prior approval, exclusive for B2B. E-commerce dedicated to B2B allows the franchisee or retailer to purchase goods for their shop in large quantities directly online, with dedicated prices and product sheets. Our client's need was to make the most of the potential of
B2B ecommerce by transforming it into a real online showcase where retailers could independently purchase goods for their point of sale. This system has the great advantage of making the retailer autonomous in purchasing, given that it is no longer necessary to place orders by telephone or through on-site agents. On the other hand, however, this autonomy risked leaving the Special Data retailer too "alone", unable to choose the right items for his sales target or to compose an order of goods with a logical sense, choosing and combining the items in a functional way. articles. The idea that we proposed to this client to get out of the impasse was therefore to transform e-commerce for B2B not only into a direct sales channel but also into a virtual showcase thanks to the creation of a 3D shop integrated into the site. 3D shop for Magento
ecommerce: a real virtual showcase To create the virtual showcase we relied on Matterport technology, an American company specialized in 360° virtual tours which also deals with 3D experiences. Using special cameras it is possible to scan a space and all the objects it contains and transfer it into the virtual space of the Matterport cloud. This is managed via Matterport's dedicated software and integrated with Magento 2 to allow the two databases to communicate. In this case study, the customer had a 3D scan created of a physical point of sale to transform it into a virtual showcase dedicated to franchisees. The sales point was set up ad hoc with the new collections and continuing collections; the garments were arranged on mannequins,
B2B ecommerce by transforming it into a real online showcase where retailers could independently purchase goods for their point of sale. This system has the great advantage of making the retailer autonomous in purchasing, given that it is no longer necessary to place orders by telephone or through on-site agents. On the other hand, however, this autonomy risked leaving the Special Data retailer too "alone", unable to choose the right items for his sales target or to compose an order of goods with a logical sense, choosing and combining the items in a functional way. articles. The idea that we proposed to this client to get out of the impasse was therefore to transform e-commerce for B2B not only into a direct sales channel but also into a virtual showcase thanks to the creation of a 3D shop integrated into the site. 3D shop for Magento
ecommerce: a real virtual showcase To create the virtual showcase we relied on Matterport technology, an American company specialized in 360° virtual tours which also deals with 3D experiences. Using special cameras it is possible to scan a space and all the objects it contains and transfer it into the virtual space of the Matterport cloud. This is managed via Matterport's dedicated software and integrated with Magento 2 to allow the two databases to communicate. In this case study, the customer had a 3D scan created of a physical point of sale to transform it into a virtual showcase dedicated to franchisees. The sales point was set up ad hoc with the new collections and continuing collections; the garments were arranged on mannequins,