Post by account_disabled on Mar 5, 2024 7:42:57 GMT -5
will respond to SEA paid referencing and SEO natural referencing campaigns The social networks on which your audience is accustomed Meta formerly Facebook Instagram X formerly Twitter TikTok Youtube etc Emailing Or even digital signage which will serve as a relay function at the point of sale if there is one In addition to these socalled external tools there are internal analysis and performance monitoring tools as well as a CRM Customer Relationship Management Defining and measuring KPIs Key performance indicators
must be thought through in advance For expected results and quantifiable products you will need clear and measurable campaign objectives These KPIs can for example consist of measuring the number of visits and bounce rate per page of the website impressions and engagement on social networks or even clickthrough rates and leads generated campaign by campaign To conclude on the digital strategy If a thoughtful digital communication strategy proves very effective in increasing your visibility tenfold it can be usefully supplemented with a traditional communication strategy on fixed media such as print media display on advertising panels or flyers Whatever the objectives
must be thought through in advance For expected results and quantifiable products you will need clear and measurable campaign objectives These KPIs can for example consist of measuring the number of visits and bounce rate per page of the website impressions and engagement on social networks or even clickthrough rates and leads generated campaign by campaign To conclude on the digital strategy If a thoughtful digital communication strategy proves very effective in increasing your visibility tenfold it can be usefully supplemented with a traditional communication strategy on fixed media such as print media display on advertising panels or flyers Whatever the objectives